BBE Constituency of Music and Sound

A GOLDMINE FOR BBE LICENSEES

All over the world there are hundreds of thousand of experts on sound and music - in broadcasting, studio recording, concert sound, music performance and home recording - who use BBE brand professional sound equipment in their work.

These are experts whose advice is sought by family and friends considering which audio and video products to buy. Increasingly, these experts are recommending their friends to buy products featuring BBE® high definition sound.

For the growing numbers of consumer electronics manufacturers who are featuring BBE sound processing technology in their products, this represents a gold mine of goodwill which will yield generous increases in sales and profits!

BBE sound processing technology is now seen by industry experts around the world as the feature which can create a great new surge of consumer demand.

BBE PRO AUDIO PROCESSORS ENJOYED BY OVER A MILLION OWNERS

BBE Sonic Maximizer processors are hugely successful in the pro audio world. Discerning music professionals have made the BBE 482 Sonic Maximizer the third best-selling studio processor in the USA. BBE 482 is the only sound enhancement device to be in the top 10 list.

Source: Music & Sound Retailer dealer poll 2001

BBE FEATURED IN THE MEDIA IN MANY COUNTRIES

Magazine articles and reviews in the U.S., Europe, Japan, and Asia have praised BBE sound processing technology in glowing terms and millions of readers - many of whom are musicians and sound specialists with wide spheres of influence - are "getting the BBE message." Importantly, quotes from such authoritative magazines make great copy for advertising and public relation materials.

BBE brand professional equipment is advertised regularly in music and sound magazines by BBE Sound, Inc. but that is only the beginning. BBE equipment is sold in over fifty countries, and in each, the BBE distributor has advertising campaigns for BBE. The next step down the distribution chain is the retailers who sell BBE brand products and also advertise and promote them. There are an estimated 5,000 suchretailers around the world and they display and demonstrate BBE brand products constantly.

BIG STARS IN MUSIC USE BBE

These days, most major artists are using BBE sound processing technology in the studio and in concert performances.

Artists such as Black Eyed Peas, Paul McCartney, Tim McGraw, Creed, Rolling Stones, AC/DC, Billy Joel, Elton John, Madonna, Megadeth, Everclear, Matchbox 20, Eric Clapton, Joe Satriani, and many, many others use BBE professional audio processors. See the BBE User List elsewhere on this site for more world famous artists that use BBE on tour and in the studio.

RECORDING INDUSTRY FEATURES BBE

In the recording world, BBE sound processing technology is also ubiquitous. The BBE logo is appearing on CDs all over the world with growing frequency. The albums from Billy Joel and Peter Frampton, shown in the image above, are good examples. Phillips Japan has spotlighted BBE technology on CDs and tapes.

BBE IS WIDELY USED IN BROADCAST

Radio and TV stations use BBE sound processing technology in all phases from cart preparation to on-air broadcasting. Many national systems use BBE technology such as Canadian Broadcasting Corporation, Swedish National Broadcasting, Korean Broadcasting and Japan's legendary NHK government operated radio and TV systems. Hundreds of U.S. radio and TV stations will not broadcast without their BBE processors.

MILLIONS OF PRODUCTS AND POWERFUL ADVERTISING BY BBE LICENSEES

Another factor contributing to the BBE constituency is the millions of consumer electronics products sold by BBE licensees, including Sony, Panasonic, JVC, Hitachi, Alpine, Aiwa and many others. Owners of such products invariably become BBE enthusiasts and their voices join the chorus of manufacturers, which has added greatly to world-wide consumer awareness of BBE technology and the BBE trademark.

THE BUSINESS BENEFITS OF BBE TECHNOLOGY FOR LICENSEES

The world-wide BBE constituency means that products featuring BBE sound processing technology will have a receptive, enthusiastic and growing audience, interested in buying such products and telling friends to do the same! The "BBE Constituency" can mean a significant increase in sales volume for BBE licensees and perhaps a price premium to enhance margins!

It has always been the philosophy of BBE Sound Inc. that we must provide a comprehensive set of benefits for BBE licensees!

  • A demonstrably audible improvement in sound, and
  • Marketing and promotional support to tangibly enhance product sales and profit margins.

The BBE Constituency is a well established and growing benefit for BBE licensees. It is a key part of a new foundation on which the consumer electronics industry can build a revitalized market for its products all over the world.