"Excellent versions of timeless effects"
Guitar World

 "BBE is the most hearable advance in audio technology since high fidelity itself"
Music Connection

 "The effect is shattering! Maybe there'll come a time when this sort of processor is built into amplifiers...made my music sound the way I knew that it should."
Music Technology

 "BBE increases intelligibility ...restores harmonics and improves clarity ...recaptured natural sparkle and punch."

 "An extraordinary device. It is effective and unobtrusive giving better apparent highs and improving clarity ...its outstanding characteristic is its naturalness of sound ...had superb sound qualities."

". . . phenomenal separation of instruments . . . clarinets, oboes, bassoons, and other reeds are
refreshingly distinct in tone. The same goes for French horns and trombones, or violins and violas."


". . .with BBE you're in aural heaven"
Music & Sound Output

". . .an amazing increase in program clarity ...quickly perceive an added crispness, cleanness and sparkle."
Radio World

"(BBE off) ...all the sparkle goes out of the sound. It's like coming back from Technicolor Oz to a drab black and white Kansas. What a difference!"
Popular Electronics

"BBE is the most inexpensive way to stand out from the competition. BBE is easy to use and will
make your music so exciting, you'll be booked solid."

DJ Times

"I like what I heard. Listening on a variety of loudspeakers: JBL, KRK, Meyer, Tannoy, Yamaha and a
few lesser known names I discovered that the BBE Process provided a nice punch to older recordings
without being brittle or shrill. The LF contour emphasized the bottom end, without adding undue boominess"


"I heard better dynamics and cleaner sound ...restores a proper stereo imaging and separation ...15 - 20% increase in apparent openness and separation ...the results were excellent."

"The BBE can be a real life saver when dealing with poor quality source material, whether it be in
film/video or broadcast production, mastering or tape duplication chains."


"As close as we've seen to a magic black box, the BBE Sonic Maximizer is probably the most cost-effective improvement
you can add to your rig. It's a top contender for the "Biggest Bang for the Buck" award."

Guitar Player

"BBE's effect ...on old jazz and rock material was capable of transformations. No one but a pedant could call the result contrary to hi-fi principles. Without BBE processing, the sound was amorphous and two-dimensional ... with BBE, the energy leapt from the loudspeakers!"

"The BBE beefed up the bottom end and focused the stringy overtones on a Chandler fretless bass, and added zip to a vintage lap steel. It should do the same for amplified dobro, mandolin, or classical guitar."
Guitar Player

"All of the mixes we played gained extra sparkle and clarity when processed with the BBE. It makes everything sound marvelous with virtually no effort. No kidding!"

"Transients are enhanced, becoming more tactile, more present. Nuances in the high and low end are intensified;
there is an added fullness and clarity. Stereo-program becomes more three dimensional, more spacious.
Dense textures become penetrable, with a more palpable space around each discrete instrument. This is powerful
stuff. Maybe its voodoo?"

Home Studio Recording

"During the mad train chase - every movement of the train was extremely clear and 'near' sounding. Turn up the process control and you're on board! Crispy clear voices ... Brightened up most of the dance hits, especially improving much of the dull bass sound ...makes the spoken word sound clearer and music more 'open' "
Satellite Times

"Modern recordings benefit too ...gained presence and separation ... brighter, but not at the cost of over-accentuated treble frequencies. BBE processing improves tonal balance. Impressed? Indeed I am."

"BBE added an attractive layer of liveliness to pop music. There's no question that BBE adds something to almost any genre of music. Sensational!"
Car Stereo Review

"'s awesome - making every guitar sound distinct and articulate... gorgeous, full tone."
Frets Magazine

“The Sonic Maximizer is awesome.”
Guitar Player

BBE DI-1000 and DI-100x in Guitar Player Magazine

"Both DIs sounded sweet, clear, airy and squeaky clean. The BBE's real strength is providing uncolored sound ... When I turned off the Maximizer, I just wanted it back on again - it's kind of addictive. [The BBE DIs offer] a quality DI with the added weapon of the Sonic Maximizer - an option you won't find on any other direct box..."
Guitar Player

Print and Online Reviews of BBE Sonic Maximizer Plug-in

Pro Audio Review - March 2002
"Overall, the BBE DirectX/VST software offers the same no-fuss openness and detail of the hardware units, earning it a place on my must-have list of audio plug-ins."

Dancetech - Feb 2002 - Rated 10/10

"All in all it's a great little plugin that'll really tweak-up your mixes like no other... It's a must-have for all dance music creators - 10/10 !!"

Computer Music - February 2002 - Rated 9/10!

Mastering plug-ins Round-up "It gives a brighter, sharper and more detailed, professional image that is just not possible to acquire any other way. A unique plug-in "

Computer Music - January 2002
2001 Computer Music Awards. Awarded #3 for Best plugin effect. "Using the BBE certainly does add polish to a track, and even though it's only been around for a few months, we already know of people who use it on everything they do. High praise indeed."

PC Recording - January 2002
"The Maximizer will enhance and polish your audio tracks...It will also work well for the musician who is trying to improve a "demo" song for presentation or for the user to finalize a song without having to go to a professional studio."

AudioMac - December 2001 - Rated 9/10!
"BBE Sonic Maximizer is a straight forward, good quality plug in. It's technology enables you to add good quality live enhancement to recordings, thus being a very suitable tool for mastering."

SonikMatter - December 2001

"This is, without question, the best quality software enhancer that I have had the pleasure to use to date."

TraxMusic - November 2001 - Rated 9.5/10!
"BBE's 'Sonic Maximizer' is an all around winner. It's one of those things you come across every now and then, where it's hard to imagine how you ever got along without it."

Music Gear - October 2001

"This plugin adds real life to digital recordings. For the price, we donít think you can find a plugin that will add as much to your recording projects as the BBE Sonic Maximizer."

Computer Music - September 2001 - Rated 9/10!
"We tried it on guitars and vocals through to bass sounds and a full mix, all of which came out with a definition and kick you canít otherwise achieve."

DigiFreq (Scott Garrigus - Author of SoundForge Power) - September 2001
"The plug-in is useful not only in mastering an entire stereo mix, but also for bringing out individual tracks in a mix." DJ

Voice Review - September 2001
"Not only did the bass sound tighter, the high frequencies seemed to exude more clarity than they previously did. This plugin does exactly what it claims to do."


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